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Search resuls for: "Beast Games"


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Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.
Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York
Amazon is also staffing up for Prime Video sales teams, recently hiring ad veteran and former NBCUniversal sales exec Krishnan Bhatia as VP of global video advertising for Amazon Ads. Advertisers' initial reaction to Prime Video ads was mixedAdvertisers reacted with a mix of excitement and skepticism when Prime Video entered the TV ad market last year. Amazon estimated Prime Video ads would reach 115 million monthly viewers in the US. AdvertisementBut the skepticism was short-lived as Amazon set Prime Video up for success in several ways. Amazon will also have to start regularly sharing data showing advertisers how many people are actually watching Prime Video and for how long.
Persons: , Krishnan Bhatia, Amazon, It's Organizations: Service, Business, YouTube, Hulu, Amazon, Comcast, Disney, Etihad, Best, Samsung's, Prime, Amazon Ads, Netflix, Street Journal
MrBeast is bringing his "Beast Games" YouTube show to Amazon Prime Video. Amazon said the show will have 1,000 contestants competing for a $5 million prize. The company says it's the "biggest single prize" on TV and streaming. AdvertisementYouTube star MrBeast is launching a competition show on Amazon Prime Video in which 1,000 contestants will compete for a $5 million prize. It said the $5 million would be the "biggest single prize in the history of television and streaming."
Persons: , Jimmy Donaldson, Colin, Samir, Donaldson, X, Donaldson didn't Organizations: Amazon Prime, Service, Amazon, YouTube, Business
New York CNN —MrBeast, the popular video creator known for big philanthropic gestures and extreme stunts, is making the leap from YouTube to Amazon Prime with a new reality competition show, Amazon announced Monday in a news release. The show, which was released in November, featured 456 participants vying for a cash prize of $4.56 million. MrBeast is one of the most popular YouTube channels on the platform, with 245 million subscribers. In recent years, each of his videos easily surpasses 100 million views, and at times has pushed half a billion. In November 2020, he opened his first burger restaurant, MrBeast Burger, near his hometown of Greenville, North Carolina.
Persons: New York CNN — MrBeast, Jimmy Donaldson, Colin, Samir, Donaldson, MrBeast, ” Jennifer Salke, Jimmy, , , Burger Organizations: New, New York CNN, YouTube, Amazon Prime, Amazon, Netflix, Amazon MGM Studios, Beast Games, Time Magazine Locations: New York, Greenville , North Carolina
Jimmy Donaldson, also known as MrBeast on the internet, on Monday announced a new reality competition show in collaboration with Amazon MGM Studios, aiming to further blur the lines between YouTube and traditional television. The new series, "Beast Games," is billed as "the biggest reality competition series ever" and will feature 1,000 contestants competing for a $5 million cash prize. "It's like our normal videos, but just 20 times better," Donaldson said on the podcast. "This will probably be six plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos."
Persons: Jimmy Donaldson, Donaldson, TikTok, Colin, Samir, D'Amelio Organizations: Monday, Amazon MGM Studios, YouTube, Lamborghini, Puck, Amazon Prime, Netflix, Hulu Locations: U.S
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